Marketing

Choose one main channel you can keep up over time: LinkedIn, a newsletter, a blog or a podcast. It's better to be consistent on one channel than scattered across several.

Yes, if your clients search for your service on Google. It's long-term work: results come more slowly than with direct prospecting, but they last.

Yes, for staying in touch with leads and former clients. A list, even a small one, belongs to you and doesn't depend on any social network.

Track what affects your business: leads generated, quote requests and clients signed. Views and followers alone don't tell you whether your communication pays off.