Video and podcast

Choose the format you can keep up over time. Shorts take less preparation per episode, while a podcast builds a longer connection with your audience. Try a format before investing in equipment.

It's not mandatory, but it helps build trust. If you'd rather stay discreet, start with voiceover videos or on-screen demos.

It lets you present a deliverable, explain a correction or train a client. A short video is often clearer than a long email.

One you can keep up for several months. Consistency matters more than frequency.