Webinars

3 tools

A webinar is an excellent way to share your passion and expertise. It brings you closer to your audience and sets you apart from more traditional freelancers in your field.

Frequently asked questions about Webinars

Very useful for demonstrating your expertise, generating qualified leads and building trust before the sale. A 45-minute webinar can replace dozens of cold emails. It's ideal for high-value services.

45 minutes maximum: a 5-minute intro, 25-30 minutes of content (3-4 key points) and 10 minutes of Q&A. Favor actionable content over theory. End with a clear call to action: book a meeting, download a guide or sign up for a newsletter.

Announce it 2 weeks ahead on LinkedIn, in your newsletter, to your network and in specialized groups. Build anticipation with 2-3 posts on the topic. Send reminders 48 hours and 2 hours before. Aim for 20-50 participants to start with.

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