Convertkit logo - Kit (formerly ConvertKit): email marketing for creators and freelancers
Newsletter creationEmail marketing
Freemium - Free up to 10,000 subscribers, then from 33 USD/month

Kit (formerly ConvertKit): email marketing for creators and freelancers

An email marketing solution designed for creators, with tools for managing newsletters and campaigns

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What is Kit?

Kit, formerly known as ConvertKit, is an email-focused operating system designed for content creators who want to build a thriving online business. Whether you're an author, musician, podcaster or entrepreneur, Kit gives you the tools you need to create, manage and monetize your subscriber list.

What you can do with Kit as a freelancer

With Kit, you can:

  • Create landing pages and signup forms: Attract new subscribers with appealing landing pages and custom forms that capture your audience's email addresses.
  • Send email campaigns: Communicate regularly with your subscribers by sending newsletters, updates or special offers, strengthening your relationship with your audience.
  • Automate your emails: Save time by setting up automated email sequences triggered by your subscribers' actions or behavior.
  • Monetize your content: Offer paid subscriptions, sell digital products or provide online courses directly through Kit, generating additional income.
  • Analyze your performance: Track your campaign statistics to understand what works best and optimize your communication strategy.

Why use Kit as a freelancer?

Kit is particularly well suited to freelancers because:

  • Designed for creators: The tool is built specifically for the needs of independent creators, with features suited to managing and growing an online audience.
  • Ease of use: Its intuitive interface lets you focus on creating content without getting lost in complex configuration.
  • Multiple integrations: Kit connects easily with other popular tools, letting you automate more tasks and centralize the management of your business.
  • Dedicated support: Get responsive help to make the most of the platform and quickly solve any problems.

ConvertKit (Kit) pricing in 2026

Kit charges based on your number of subscribers:

  • Newsletter (free): up to 10,000 subscribers, unlimited emails, forms and landing pages (1 automation).
  • Creator, from 33 USD/month (billed annually): unlimited automations and sequences.
  • Creator Pro, from 66 USD/month: advanced reporting, subscriber scoring, unlimited accounts.

The price climbs with the size of your list, so plan ahead if your audience is growing fast.

ConvertKit or something else?

To compare Kit with other newsletter platforms, see our ConvertKit alternatives (Beehiiv, MailerLite, Brevo...).

In short

Kit is a complete solution for freelancers who want to grow and monetize their audience through email marketing. With its well-suited features and friendly interface, Kit supports you as your online business grows.

Strengths and weaknesses

Strengths

  • Email marketing platform for content creators
  • Powerful visual automations
  • Landing pages and forms included
  • Monetization through paid subscriptions

Weaknesses

  • Interface in English only, a drawback if you work in French
  • Prices rise quickly with the number of subscribers

Frequently asked questions about Convertkit

ConvertKit (renamed Kit) is an email marketing platform designed for content creators. It lets you run a newsletter, create automations and sell digital products.

The Newsletter plan is free up to 10,000 subscribers (unlimited emails, forms and landing pages, 1 automation). Beyond that, the Creator plan starts at 33 USD/month (billed annually) and Creator Pro at 66 USD/month, and the price rises with the number of subscribers.

Yes, the free plan includes up to 10,000 subscribers. Paid plans add advanced automations and pro features.

Yes, Kit includes a sales tool for digital products and paid subscriptions to your newsletter.

The main alternatives are Beehiiv, MailerLite and Brevo. Compare them on our dedicated ConvertKit alternatives page.

Compare all the alternatives to Convertkit

See our full comparison of the 4 alternatives to Convertkit in 2026: prices, features and strengths, in detail.

🚀See the full comparison