An email marketing solution designed for creators, with tools for managing newsletters and campaigns

Kit, formerly known as ConvertKit, is an email-focused operating system designed for content creators who want to build a thriving online business. Whether you're an author, musician, podcaster or entrepreneur, Kit gives you the tools you need to create, manage and monetize your subscriber list.
With Kit, you can:
Kit is particularly well suited to freelancers because:
Kit charges based on your number of subscribers:
The price climbs with the size of your list, so plan ahead if your audience is growing fast.
To compare Kit with other newsletter platforms, see our ConvertKit alternatives (Beehiiv, MailerLite, Brevo...).
Kit is a complete solution for freelancers who want to grow and monetize their audience through email marketing. With its well-suited features and friendly interface, Kit supports you as your online business grows.
Strengths
Weaknesses
ConvertKit (renamed Kit) is an email marketing platform designed for content creators. It lets you run a newsletter, create automations and sell digital products.
The Newsletter plan is free up to 10,000 subscribers (unlimited emails, forms and landing pages, 1 automation). Beyond that, the Creator plan starts at 33 USD/month (billed annually) and Creator Pro at 66 USD/month, and the price rises with the number of subscribers.
Yes, the free plan includes up to 10,000 subscribers. Paid plans add advanced automations and pro features.
Yes, Kit includes a sales tool for digital products and paid subscriptions to your newsletter.
The main alternatives are Beehiiv, MailerLite and Brevo. Compare them on our dedicated ConvertKit alternatives page.
What we would use instead, in the same category.
See our full comparison of the 4 alternatives to Convertkit in 2026: prices, features and strengths, in detail.
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