Fromly: email marketing for independents launching a SaaS
Email marketing for SaaS: sync Supabase and Stripe, and let your AI agent write your emails
Fromly is an email marketing tool built for SaaS. It pulls in your users from Supabase and Stripe, keeps their status up to date (trial, paying, past due, churned) and lets you send the right email at each stage, written by your AI agent if you want.
For transparency: Fromly is developed by Axel Schapmann, who also publishes FreelanceKit.
Who Fromly is for
Freelancers and indie hackers who sell their own online product, especially a SaaS built on Supabase and Stripe. If you only want to send a newsletter or follow up with clients, a standard email marketing tool will suit you better.
Features
- Synced contacts: sign-ups, trials and payments land on each contact, along with their plan and revenue from Stripe.
- Automations: onboarding for new users, trial follow-ups, win-back of churned customers.
- Campaigns: send now or schedule, with block-based emails that use your logo, colors and footer.
- AI agent: an MCP server lets Claude or another compatible agent write your emails. They stay as drafts until you approve sending.
- Deliverability: sending from your own domain, automatic removal of bounces and complaints, tracking by mailbox provider.
- For developers: REST API, SDK, events from your application and transactional emails.
Fromly pricing in 2026
Fromly has a single plan, with no subscription, all features and unlimited contacts:
- Starting offer: 1,000 free emails when you sign up, with no credit card and no expiry date.
- Pay as you go: $1 per 1,000 emails sent.
- Credits: prepaid from $10 for 10,000 emails, with no expiry date and optional automatic top-up.
Campaigns, automations and transactional emails all use credits, but test sends don't. Pricing checked on fromly.io in October 2026.
Why we recommend Fromly
We recommend it for independents who run a SaaS: paying per email saves you from a subscription that climbs with your contact list, and the Stripe connection lets you target by payment status without setting everything up by hand. The weak point to know about: for now the tool only connects to Supabase and Stripe, and the website is in English only. Without an online product, it holds little interest for you.
Fromly or something else?
For a newsletter or standard campaigns, look at MailerLite, Brevo and Kit, or all the Fromly alternatives.
Strengths and weaknesses
Strengths
- Pay per email sent, with no subscription
- Unlimited contacts on all plans
- User sync from Supabase and Stripe
- Campaigns written by your AI agent via MCP, sent only after you approve them
Weaknesses
- Built for SaaS: of little interest to a freelancer with no online product
- Only two integrations for now (Supabase and Stripe)
- Website in English only, a drawback if you work in French
Frequently asked questions about Fromly
Fromly is an email marketing tool for SaaS. It pulls in your users from Supabase and Stripe, sorts them by status (trial, paying, past due, churned) and lets you send campaigns and automations, written by your AI agent if you want.
Fromly has no subscription: you pay $1 per 1,000 emails sent, with prepaid credits starting at $10 for 10,000 emails. Credits don't expire.
You get 1,000 emails when you sign up, with no credit card, all features and unlimited contacts. After that, you need to buy credits.
Not really: the tool relies on Supabase, Stripe and events from your application. For a newsletter or standard campaigns, MailerLite or Brevo are a better fit.
For a newsletter or standard campaigns, look at MailerLite, Brevo or Kit. Compare them on our dedicated Fromly alternatives page.
Alternatives to Fromly
What we would use instead, in the same category.
Compare all the alternatives to Fromly
See our full comparison of the 4 alternatives to Fromly in 2026: prices, features and strengths, in detail.
🚀See the full comparison