Loom logo - Loom: a video tool for managing your projects
Video and podcast
Freemium - €0 to $12.50/month

Loom: a video tool for managing your projects

Explain an idea, present a project or give feedback on video without having to schedule a call

What is Loom?

Loom is a video messaging tool (now owned by Atlassian) that lets you record your screen, your webcam or both, then instantly share the video through a link. It's the perfect alternative to pointless meetings: you explain on video, and the other person watches whenever they want.

What you can do with Loom

  • Record your screen: Capture your screen alone, your camera alone, or both at once for clear, visual explanations.
  • Edit quickly: Cut unnecessary parts, stitch clips together, add text, arrows and annotations.
  • Share in one click: Each video generates an instantly shareable link, with no heavy file to send.
  • Use AI: Automatic generation of titles, summaries and chapters. Removal of silences and filler words.
  • Track views: Know who watched your video, for how long, and where people drop off.
  • Collaborate: Your clients or colleagues can react with emojis, leave comments or create tasks directly on the video.
  • Add captions automatically: Transcription and captions in more than 50 languages.

How much does it cost?

  • Starter (Free): Recording limited in duration and storage, 720p quality.
  • Business: Unlimited recording, basic editing, watermark removal.
  • Business + AI: $20-24/user/month, AI features (transcript-based editing, silence removal, automatic summaries).
  • Enterprise: Custom pricing, advanced security, SSO, admin controls.

Why use Loom as a freelancer?

  • Replaces meetings: Instead of scheduling a 30-minute call, send a 3-minute video. Your client watches whenever they want.
  • Present your deliverables: Show your work on video rather than in a long explanatory email. It's clearer and more professional.
  • Give visual feedback: Record yourself commenting on a design, website or document right on screen.
  • Save time: Fewer meetings = more time to work on your projects.
  • Free to start: The free version is enough to try it out and see if it suits you.

In short

Loom is the perfect tool for freelancers who want to communicate more effectively with their clients without piling up calls. Simple, fast and free to start.

Strengths and weaknesses

Strengths

  • Screen recording with built-in camera
  • Instant sharing through a link
  • Automatic transcription and captions
  • Ideal for tutorials, demos and client feedback

Weaknesses

  • Limited number of videos on the free version
  • Video storage depends on the plan

Frequently asked questions about Loom

Loom is a screen and camera recording tool for creating short videos you can share instantly through a link.

Yes, the free plan includes up to 25 videos of 5 minutes. Paid plans offer unlimited, longer videos.

Very useful for sending clients visual feedback, creating tutorials, presenting mockups or sending video proposals.

Compare all the alternatives to Loom

See our full comparison of the 5 alternatives to Loom in 2026: prices, features and strengths, in detail.

🚀See the full comparison