Email marketing

8 tools

Email marketing is crucial for building lasting relationships with your clients or audience. Use platforms that let you design, automate and analyze targeted email campaigns. These tools help you send the right message at the right time, which increases client engagement and conversions.

Frequently asked questions about Email marketing

Yes, to keep existing clients engaged, nurture prospects and automate follow-ups. Even with a small list (50-100 contacts), email marketing brings in recurring business. Start simple with Brevo (free plan limited to 300 emails a day) or Mailchimp (free plan limited in contacts).

Welcome sequences for new leads, follow-ups on unsigned quotes, review requests after a project, industry-watch newsletters and contract renewal proposals. Automation frees up time for higher-value work.

Segment by: type of service (dev, design, consulting), client company size, stage of the sales cycle (lead, client, former client) and level of engagement. That lets you send targeted messages and improve your open and conversion rates.

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