Web analytics

3 tools

Understanding how visitors interact with your site is essential to improving it. Web analytics tools let you track your traffic, identify the pages that convert and improve your client journey. These solutions help you make informed decisions based on data rather than intuition, so you get more from your website.

Web analytics4

Fathom

L'outil analytics centré sur la vie privée avec un tableau de bord ultra-simple

Web Analytics

Google Analytics

Google's free, complete traffic analysis tool, the most widely used in the world

Web Analytics

Plausible

L'alternative simple et respectueuse de la vie privée à Google Analytics, sans cookies

Web Analytics

Frequently asked questions about Web analytics

Focus on: unique visitors, most-viewed pages, bounce rate, time spent on the site and above all conversions (contact requests, downloads). Avoid getting lost in too many metrics: track the ones that directly affect your business.

Google Analytics is free and powerful but raises GDPR questions. Alternatives like Plausible, Fathom or Matomo respect privacy better and are often enough for a freelancer. Choose according to the features you need and how much data protection matters to you.

A weekly check of 15-30 minutes is enough for a freelancer. Look at overall trends rather than daily variations. Do a deeper monthly analysis to spot opportunities for improvement and adjust your content strategy.