Substack logo - Substack: create your newsletter as a freelancer
Newsletter creation
Free - €0 (10% on paid subscriptions)

Substack: create your newsletter as a freelancer

A platform for creating and monetizing newsletters for content creators

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What is Substack?

Substack is a platform that lets you easily create a newsletter and monetize it. It's an all-in-one tool: you write your content, send it to your subscriber list, and can even offer paid subscriptions. Ideal for freelancers who want to build a personal media outlet or share their expertise.

What you can do with Substack as a freelancer

Here's how you can use Substack in your solo business:

  • Create your professional newsletter: Share your expertise (design, dev, strategy, content, etc.) with your network and build a loyal audience around your know-how.
  • Launch a personal media outlet: You can publish for free, like a blog, or offer premium paid articles to generate recurring income.
  • Build a community: Your readers can comment, reply and recommend you to others... You create connections with prospects and future clients.
  • Establish your expertise: A good newsletter builds your credibility with your audience and naturally attracts professional opportunities.
  • Keep showing up without depending on algorithms: Unlike social media, your newsletter lands directly in your subscribers' inboxes. No need to chase likes or views.

Why use Substack as a freelancer?

Substack is perfect for freelancers because:

  • It's very simple to use: You don't need technical skills to create and send your newsletters.
  • You can start for free: The tool is free as long as you don't monetize. After that, Substack takes a commission on paid subscriptions.
  • You build your own channel: As a freelancer, building your own audience is a powerful lever for independence (and peace of mind!).

In short

Substack is an ideal platform for freelancers who want to create a media outlet, share their ideas and earn income from their content. In a few clicks, you can launch your newsletter and start building an engaged audience around your expertise.

Strengths and weaknesses

Strengths

  • Free platform for publishing a newsletter
  • Built-in monetization (paid subscriptions)
  • Reader community and discoverability
  • Podcast hosting included

Weaknesses

  • Limited design customization
  • Commission on paid subscriptions (10%)

Frequently asked questions about Substack

Substack is a platform that lets you create and publish a newsletter for free, with the option of monetizing it through paid subscriptions.

Yes, Substack is free for free newsletters. The platform takes a 10% commission only on paid subscriptions.

Yes, you can import your subscribers through a CSV file from Mailchimp, ConvertKit or any other platform.

Compare all the alternatives to Substack

See our full comparison of the 2 alternatives to Substack in 2026: prices, features and strengths, in detail.

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