Apollo.io: find and reach B2B prospects as a freelancer

B2B freelancers who prospect regularly: developers, consultants, designers or marketers targeting specific companies. If your clients come through word of mouth or you sell to consumers, you won't need it.

• Contact database: Apollo claims more than 240 million contacts and 30 million companies.
• Email sequences: follow-up campaigns, included from the Basic plan according to the vendor.
• Waterfall enrichment: several sources to complete a contact's data.
• Calls: a calling tool, including a parallel dialing mode.
• AI assistant: help preparing and running your sales actions.
• Integrations: connection to your CRM and other tools.

Apollo offers four plan levels, with monthly or annual billing (annual is paid upfront, at a reduced rate):

• Free: no time limit, for exploring the tool or light use. Only Gmail accounts can be connected for campaigns.
• Basic: for regular prospecting, with email sequences and core integrations.
• Professional: more credits, AI features, call recording and advanced CRM integrations.
• Custom: tailored volumes, SSO and dedicated support, on request.

Paid plan prices aren't listed here: see apollo.io/pricing. Credits are shared across the team and don't roll over from one cycle to the next. Information checked on apollo.io in October 2026.

We recommend it because the free plan lets you check, at no cost, whether the database really covers your target. Having search and sending in one place also simplifies an independent's work. The weak point to know about: the tool is built for sales teams, so it's dense, and unused credits are lost. Cold outreach must also comply with GDPR, and making sure it does is up to you.

For LinkedIn and email campaigns, look at La Growth Machine and Waalaxy. For advanced enrichment, look at Clay, or all the Apollo.io alternatives.