Metricool: plan and analyze your social media in one place
Schedule your posts, track your stats and manage your messages across all your social networks from one tool
Metricool is a social media management tool. It brings together post scheduling, analytics, your messages and tracking for your ad campaigns in one place.
Who is Metricool for?
Freelancers who post on several networks, and social media managers who run client accounts. If you only post on LinkedIn, a dedicated tool will suit you better.
Features
- Scheduling: drag-and-drop calendar, previews by network and best-time suggestions.
- Analytics: performance tracking over time and comparison with your competitors.
- Reports: automated reports and a Data Studio connection.
- Inbox: messages and comments from your networks in a single inbox.
- Links: a link-in-bio page with click tracking.
- Ads: tracking for Google, Facebook and TikTok campaigns.
- Networks: Instagram, TikTok, YouTube, Threads, X, Twitch, Google Business Profile, Bluesky, Facebook, Pinterest and LinkedIn.
Metricool pricing in 2026
Prices exclude VAT. The amount depends on the number of brands you manage.
- Free: €0, 1 brand, 20 scheduled posts per month, 5 competitors, 30 days of analytics. No LinkedIn or X.
- Starter: from €20/month billed monthly or €16/month billed annually for 5 brands, then €37 or €29/month for 10 brands.
- Advanced: from €54/month billed monthly or €43/month billed annually for 15 brands, then €87 or €69/month for 25 brands, and €172 or €130/month for 50 brands.
- Custom: on request.
LinkedIn is included from Starter. X goes through an add-on, whose price isn't shown on the pricing page. Pricing checked on metricool.com/pricing in October 2026.
Why we recommend Metricool
We recommend it for its coverage: one calendar and one dashboard for all your networks, with a lasting free plan to get started. The weak point to know about: if LinkedIn is your main channel, the free plan won't help you, and you'll pay for networks you don't use. It's a general-purpose tool, not a LinkedIn specialist.
Metricool or something else?
If you only post on LinkedIn, look at Taplio, AuthoredUp, Kleo or MagicPost. See all the Metricool alternatives.
Strengths and weaknesses
Strengths
- One publishing calendar for all your networks
- Analytics, competitor tracking and automated reports
- Messages and comments gathered in a single inbox
- Lasting free plan for one brand, without LinkedIn or X
Weaknesses
- LinkedIn isn't available on the free plan
- X requires an add-on, even on paid plans
- General-purpose tool: less advanced for LinkedIn than a dedicated one
Frequently asked questions about Metricool
Metricool is a social media management tool. It brings together a publishing calendar, analytics, a shared inbox, reports and tracking for your Google, Facebook and TikTok ad campaigns.
The Free plan is €0. Starter starts at €20/month billed monthly or €16/month billed annually, and Advanced at €54/month billed monthly or €43/month billed annually, excluding VAT. The price depends on the number of brands, and Custom is on request.
Yes, the Free plan covers 1 brand and 20 scheduled posts per month, with 30 days of analytics. It doesn't include LinkedIn or X.
Yes if you post on several networks or manage client accounts. If you only post on LinkedIn, a dedicated tool will suit you better, especially since LinkedIn requires a paid plan.
For LinkedIn alone, look at Taplio, AuthoredUp, Kleo or MagicPost. Compare them on our Metricool alternatives page.
Alternatives to Metricool
What we would use instead, in the same category.
Compare all the alternatives to Metricool
See our full comparison of the 4 alternatives to Metricool in 2026: prices, features and strengths, in detail.
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