Google Analytics: complete, free analytics

Google Analytics is Google's free web traffic analysis tool, used by millions of sites worldwide. It helps you understand who visits your site, where your visitors come from, what they do on your pages and which content performs best.

• Track your traffic in real time: See how many people are on your site right now, where they come from and which pages they're viewing.
• Analyze your traffic sources: Find out whether your visitors arrive from Google, social media, an email or a direct link.
• Measure your conversions: Set up goals (newsletter sign-up, quote request, purchase) and track their conversion rate.
• Get to know your audience: Demographics, devices used and geographic location of your visitors.
• Create custom reports: Build tailored dashboards to follow the metrics that matter to you.
• Connect other Google tools: Native integration with Google Ads, Search Console and Looker Studio for a complete view of your online presence.

Google Analytics is 100% free. The standard version easily covers the needs of a freelancer or small business. A paid version (Google Analytics 360) exists for large companies, but an independent doesn't need it.

• Free and complete: No other free tool gives you this much data on your traffic.
• Essential for SEO: Measure the impact of your SEO efforts and identify the pages that attract the most organic traffic.
• Optimize your marketing: Learn which channels (social media, email, SEO) bring you the most clients.
• Make data-driven decisions: No more gut feelings, you know exactly what works.
• Easy to install: Just add a snippet of code to your site, compatible with all CMSs (WordPress, Framer, Webflow, etc.).

Google Analytics is a must-have for any freelancer with a website. Free, powerful and well integrated with the Google ecosystem, it gives you everything you need to understand your audience and improve your online visibility.